Blue Apple
Internet Marketing in Johannesburg

Corporate Publications, Web and Interactive, Communication Specialists. Blue Apple Publishing & Interactive.

Brief Activate countrywide at universities during orientation week to highlight client’s student offering. So right in the face of the challenge is where we like to start. Sometimes the best end results come from asking the right questions to begin with. Other times it’s just about seeing something in a new way. Our approach is a delicate balance of curiosity, analysis and informed reinvention. Strategy Concept and brand development Activations, events and experience marketing Social media and digital marketing Website & app development Design, CI, copywriting and production Media planning, booking and material Retainer services. Let me take this opportunity to express my deepest gratitude to all of you for having played your different roles in making our corporate video happen. Solution We built on four tiers of what money is used for, and focused on a value-added starter pack for opening new accounts and to target parents. Result Organic growth and activity far exceeding expectations. Solution Create a through-the-line campaign with radio advertising, in-store activation and promotions and staff and brand ambassador training. Instead of splitting the segmentation we rather highlighted all areas of use, such as work, play, discover, share and allowed the user to choose. Brief Create an ATL campaign to highlight Momentum Asset Management’s expertise and focus. Solution Designed a series of print, billboard and radio ads where elements of luck, myth and superstition in investment are debunked, and clients’ successes are attributed to skill. Brief Devise an interactive campaign, across multiple mediums, to discourage smokers from the habit. Result Reinforcement at multiple touch-points and consistent messaging made for a successful campaign. Solution Write relevant and meaningful content around the project and boost awareness through promotions and advertising.