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Fashion in Johannesburg

They are different but the same, they are and live bluecollarwhitecollar, shirts and clothing.

It’s about carefully made garments with a fantastic fit. There is no future vision or message, just garments with a retro-classic twist for everyone to look stylish in. Clothing that you will want to wear because it’s got personality and makes you look and feel good. After many years of working in the fashion industry, we wanted to make something that we wanted to wear, were proud of, and an extension of our own lifestyles. A great cut, uniquely styled and never mass-produced. From a background of winning five South African Fashion Awards, creating the legendary Carducci, Frank B Earnest and the quirky Wylde Oscar brand and stores, we design and produce our own product. We travel broadly to find diverse fabrics internationally and add our own unique styling details to offer you something that is classically timeless and has little to do with the latest fashion trends. We work with highly skilled people in small factories in Cape Town, who we have known and worked with for a long time. They are old school, traditional producers, which are never the cheapest, but who gives us the look and finish we expect from them. We believe that we have filled a gap and need in the market for unique, formal and casual shirts and tees that are unique, well-made and timeless. As South Africans get on board with the Fashion Revolution that’s redefining what it means to produce ethically manufactured clothing, our local designers are also coming to the fore. Both of those brands are at the forefront of the movement, which has proven popular with their followers, and it’s also something that is very important to Tamsyn. If the majority of products bought were local, eventually cost would come down, the manufacturing sector would be revived, and our economy would benefit. It has also taught me so much about respect and equality, and that there is no difference between me and a machinist. We are equally important in achieving the vision of this company. Here are some images of the incredible Wear SA and DOD designs that Tamsyn and her team are creating. Wear South African was also involved at the Cape Town International Jazz Festival, where their container proved very popular with those in attendance. It really is heartening to see so many South Africans becoming increasingly conscious of where they buy their clothes from, because as Tamsyn herself says these are changes in mindset that ultimately benefit all South Africans.