Brand South Africa
Food in Johannesburg

Brand South Africa's news resource for journalists.

At that time, the world was unsure about what to think of South Africa, with many different messages being sent out by various sources. This did very little to build the country’s brand and it was evident that to attract tourism and investment there was a need to co-ordinate marketing initiatives to make them more effective. This led to the creation of Brand South Africa, whose main objective is the marketing of South Africa through the Brand South Africa campaign. There are many benefits to having a consolidated brand image, with the most important being that a consistent Brand South Africa message creates strategic advantages in terms of trade and tourism for the country in an increasingly competitive marketplace. Play Your Part episode three: Get involved with the initiatives. Brand South Africa aims to contribute to the objectives of the National Development Plan by undertaking coordinated initiatives to build South Africa’s reputation and contribute to the country’s global competitiveness. It also aims to inspire and instil pride and patriotism among South Africans and to drive active citizenship. A Nation Brand that inspires its people and is admired globally. Seeking the involvement and cooperation of various stakeholders in building awareness and the image of the Nation Brand domestically and internationally. Seeking to build individual alignment to the Nation Brand in South Africa, and pride and patriotism amongst South Africans. Inspire and unify civil society, business, government and the media to build the reputation of South Africa, and contribute to its global competitiveness. Brand South Africa supports a number of initiatives to create a positive image of the country and the continent. We build relationships, showcase South Africa’s innovation, highlight its investment potential and engage with citizens on significant topics. Brand South Africa research aims to develop insight and analysis into the performance of the Nation Brand from a domestic and international perspective focused on Reputation & Competitiveness. The goal is to monitor and evaluate over-all country performance in a highly competitive and uncertain global economy with extreme risks on the geopolitical front. Research therefore aims to support the work of Brand South Africa and stakeholders through the monitoring of Nation Brand Performance. Stakeholders are welcome to utilise the information available in the Knowledge Hub for their planning, stakeholder engagements, communications and marketing strategies and briefings to international delegations.