CharlesSmithAssoc/Sha-izwe Communications
Marketing in Johannesburg

Public Relations services with over 26 years experience.

We have a team of experienced media relations journalists specialising in specific market segments. It is important that we liaise directly with customers and not through third parties. We always aim to identify and write content-rich, factual press releases is crucial. Meeting clients on a weekly basis enables us to develop a thorough understanding of their business to identify opportunities for editorial coverage. We are also of the opinion that freelance writers are not able to work as effectively as in-house staff. We continually strive to acquire and responsibly use specialised knowledge and experience. We advance our profession through continued development, research and education. We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent in communicating with the public and the media. We are a public relations company passionate about building brands in the media. Our team understands the importance of maintaining strong relations with mainstream TV producers and journalists, crafting briefs that are carefully written to address the appropriate targeted audience. We will orchestrate a press briefing to best communicate your message to the appropriate target audience. Utilising all available channels including online, print, radio, television and social media, we will launch your product through focused media channels and combine this with focused digital advertising. CharlesSmithAssociates/Sha-Izwe, established in 1987 and based in Johannesburg and Cape Town, is a marketing agency focusing on PR, media relations and social media marketing, Our core business covers writing press releases, media coverage, social media, product launches, events, financial reporting, press release placement, celebrity endorsements, identifying and liaising with brand ambassadors, investor relations, corporate and internal communications, crisis control, CSI, change management and company branding. We also provide TV, radio and print media training. The industries we address include healthcare; environmental; automotive; mining; government; retail; music; manufacturing; and the financial sectors. Our aim is to provide focused, results-driven print, radio and TV media coverage. To achieve this, we work closely with customers to develop strategies tailored to their needs. We have long-term relationships with journalists which we believe has contributed to our successful track record. Our staff work closely with over 150 different publications covering television, radio, print and online media. Our results are guaranteed, based on pre-determined targets such as the volume of monthly media coverage. The face of marketing has changed over the years with more options now available to marketers. We create and develop social media campaigns to create leads and enhance brand awareness as well as provide training. They appear to know very little about social media, charge exorbitant fees and produce mediocre results and are giving social media a bad name. It is proven that an effective marketing campaign requires a mix of traditional and social media activities linking social media with traditional media. Our advertising services cover print, radio, TV, online and social media. As a media relations business, we still believe strongly in the importance of both mass and targeted advertising. It is important that marketing campaigns are cost-effective and reach the required audience at least cost. Fortunately, many publications now have online news sites where cost-effective adverts can be placed.