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Footwear Trading is one of South Africa’s most respected privately owned international lifestyle and fashion branded apparel and footwear management companies. We operate a diversified company that is focused on a healthy path of sustainable long term organic growth and brand building, while staying true to our core brand values. We are home to a diversified portfolio of strong iconic lifestyle and premier global brands both in our retail and wholesale divisions. Our success is that we specialise in sales, marketing, merchandising and licencing of global brands, and sell across various distribution channels from independent retailers, departmental stores to the luxury market as well as selected ecommerce platforms in sub Saharan Africa. Our current brand portfolio consists of Diesel, Levis, Jeep and Fila. Footwear Trading’s strategy is to take our powerful lifestyle brands and to maximise each distinct brands potential and consumer reach, while staying true to each brands unique DNA and core values both in our retail and wholesale divisions. We have separate focused management and marketing teams to support each brand, through a strategic combination of wholesale, retail and ecommerce platforms. Our guiding principals are to grow the business through passion, integrity, loyalty, honesty, excellence, style, creativity, accountability and success. Our group head office and warehouse facility is based in Johannesburg. For 105 years, FILA has believed that beyond activity, sport is an ever-expanding identity fuelled by a passion for excellence, adventure, competition and pleasure. FILA is a confident style leader and a true fashion icon. FILA creates both sports apparel and footwear, and has been around for all iconic moments that have accompanied extraordinary individuals in pursuit of true style and sport. As the era’s most legendary hip-hop artists & fashion players embraced the shoe and street-savvy apparel collections, it became clear to all that FILA was synonymous with the courage to create a lasting mark in whatever world you compete. It is through our experiences that we have learned: any place, anywhere, life in motion is a beautiful thing. For open-air enthusiasts who long to nurture their sense of adventure, for families who delight in the call of the wild, for those who yearn to head for parts unknown, your love of the outdoors is reflected in everything you do. You’re authentic, enthusiastic and always ready to meet the world with your feet firmly planted on the ground, in the mud, or rising up to reach the mountain’s highest crest. You will find the genuine quality in our products, you’ve come to expect from a brand that is known worldwide for its legendary authenticity. Each item is manufactured with the dependable durability and capability of the Jeep brand in mind, and crafted to heighten every experience to the fullest. You can make more of your travels, you can always put your best foot forward.
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