Downtown Creative Agency
IT Services in Johannesburg

Downtown Creative Agency is multi disciplinary creative partner, specializing in Brand Development and Packaging Design. We offer clients the edge in their respective industries, by truly understanding their brand through extensive market related research, and strategically positioning their brand or products correctly in the market. Companies today are looking for creative partners that will supply them with tangible results, ensuring their brand or products succeed against their competition in this tough and competitive economic environment. We provide effective solutions for various marketing and communication requirements. We are able to make brands and products stand out from the clutter and help them reach consumers in the most effect way. Downtown Creative Agency offers a complete solution from conceptualization of an idea to production, Point-of-Sale, Brand Activation, Brand Development, and supplying a finished product to our clients when it comes to Packaging Design, Digital.

DTCA is a Branding & Design agency that connects brands with their consumers. We create solutions that are based on insights and understanding to ensure results for our clients. DTCA specializes in Strategic development, brand development, packaging development, and digital communication. DTCA is about inspiring others through the art of design. We are invested in making brands relate to their target markets. Building strong relationships with our clients and suppliers which allows us to develop the best possible solution for creative problems and we are always striving to push the boundaries and do what’s right for the brands we work on. We are results driven business and our design always influences our client’s bottom line in a positive way, by putting ourselves in the shoes of the consumers and having and an outside in approach to the way we see products and the value they add to the people that buy them. The Dieline’s Andrew Gibbs identifies four emerging trends that every designer needs to know. Seeing so much packaging design on a daily and yearly basis puts me in a very unique position to identify emerging trends amongst a sea of sameness. Toward the end of each year, our team of editors begin an internal process to distil our insights into the emerging trends that every designer needs to know. Visual authenticity is a trend that marks a significant departure from the mainstream, yet is quickly becoming the mainstream itself. Visually, it marks a complete rejection of established corporate brand design and is a response to the shifting consumer base, with a majority of consumers no longer wanting to heavily rely on, or trust, established brands. Consumers’ appetites are shifting towards more authentic, real, quality, honest products. Products that are uncomplicated, yet crafted, even vintage inspired. The digital age has fostered a lack of human connection with a new generation of Gen Z consumers. They desire a real, trusted, human connection to the products and the brands that they consume. In this post-recession era, a new wave of luxury branding is emerging in Western cultures where packaging design and luxury branding are being designed to whisper, rather than shout. RoAndCo Studio took an understated approach to the branding and packaging for high-end women’s fashion brand Honor Although the economic climate has changed for luxury brands, there is still a strong need for their brands to express quality, heritage, provenance, and luxury values. Gone are the days of excess, over-done and unapproachable branding. Subtle cues in the packaging are the most important aspect of the brand. Monochromatic or dichromatic, generally no more than two or three colours. It’s the opposite of excess and the ultimate expression of brand purity. Anagrama’s minimal branding for factory footwear store Redberry features an abstract shape that’s reminiscent of a raspberry The brand is typically expressed through simple abstract shapes, usually representing some aspect of the product itself. It relies on an absence of branding: there are usually no traditional logos.