DWF Advertising Agency
Marketing Services in Johannesburg

DWF Advertising is a medium sized Advertising Agency which specialises in the following;Brand Communications, Radio, Strategy and Branding.Sales Promotion.Creative Development (TV, Print) and Web-based Creative.Digital Development.Corporate Presentations.Audiovisual Productions.Direct Response Campaigns.

We are a 'collective' of passionate, brave, caring, down to earth people who find joy in discovery. Brand & Marketing Strategy We believe that our job is about moving people both emotionally and physically, leading to greater brand success. Communication ideas and solutions need to MOVE people psychologically, breaking them out of their existing inertia. This involves shifting people’s perceptions through motivation and desire, as well as removing perceived barriers to action thereby making it easier for people to buy. We are in the business of driving real changes in behaviour. Getting people to take action is ultimately what drives positive movement in a brand or organisation’s success. Our unique understanding of newer developments in the marketing and behavioural sciences gives us insights into what factors really drive brand growth and how the considered application of marketing and communication ideas can shift consumer behaviour. We believe that creative solutions across any channel should MOVE people through bold, emotionally captivating and memorable creative that is insightful, informative, actionable and strategically sound. Media Planning & Buying Our media strategies are driven by our core philosophy. We aim to MOVE consumers at the right time, at the right touch point with the right message. At the same time we strive to MOVE our clients’ businesses forward through collective, innovative, on point media strategy and buying that delivers measurable results. Consumers constantly change how they consume messages and it is with this in mind that we stay abreast of consumer habits, loves, hates, challenges and trends. If we cannot speak to them in the way they are consuming media, we miss the boat. A mix of cerebral message consumption and emotional connections are required to allow our creative and messaging to cut through the clutter of everyday life. This is what we strive for on every campaign to achieve effective and efficient media, communication and touchpoint strategies that work. Social Media We believe that social media is one of the few chances for a brand to interact with its consumers and stakeholders organically, in real time and in a way that reflects the brand strategy. We look to build communities of value for brands that will be a recognised and interactive touchpoint to consumers and stakeholders, targeting users that are relevant and speaking to them in ways they will appreciate. Social media is more than a space to add messaging, serve customers, flight ads or simply respond to comments, we truly believe it can be an area to build brand salience alone or in conjunction with a through-the-line approach. Public relations We believe that the true value of integrating communications is having a deep understanding of our clients’ businesses, developing strategic insights and always ensuring a return on investment with content that forges understanding and resonates with audiences. We do this by telling great stories, ensuring that your brand is always top when the customer is ready to make a purchase. Digital & Online The DWF Collective’s digital team has extensive experience in creating well-crafted digital and online interactions that are geared to MOVE people. We immerse ourselves in the needs of our client to create a consumer facing digital framework that delivers a meaningful user interface, experience and functionality We specialize in Website development, Web-based application development, Mobile Application development, CMS systems development, e-Commerce development, Rich Media Online Advertising (HTML5 Banners) and Email Marketing solutions for all devices and platforms that are optimized for ease of use and to increase sales.