George Klein And Associates
Business Advertising in Johannesburg

George Klein and Associates CC is a full service marketing research and strategy company offering questionnaire design, presentation of reports, data capture and analysis, field work, consultation on survey findings and formulation of market strategy.

George Klein and Associates is a leading market research company in the industrial and commercial sectors. The company was formed at the beginning of 1980 in Johannesburg, South Africa and since its inception has carried out market studies on behalf of major companies, both local and international, over a broad cross section of commerce and industry. Each of the market studies is controlled personally by one of the directors. The company and key staff of GK&A are members of the South African Marketing Research Association (SAMRA). George Klein and Associates is also a corporate member of SAMRA. George Klein and Associates offer the following market research services. In simple language we can call it the opinion temperature of a company. The opinion temperature is in fact a composite of all the experiences, impressions, beliefs, feelings and knowledge that people have of your company. Market research can identify local partners who are already in the business and know their way around the market. Competitor activity, turnover, distribution, product range, pricing, strengths and weaknesses are all important aspects of your market that you need to be familiar with. Buying patterns, demographics, perceptions, considerations for choosing your product and other factors need to be identified. You don’t only need to know what is happening but also why it is happening. Suppliers wish to redesign or launch new products or services, but how successful will the products be? To what extent are these changes likely to impact on the demand for the products? Extent that suppliers are meeting or failing to meet customer expectations. A further step in measuring performance is to measure the gap (the difference) between customer expectations and supplier performance. Having ranked customers’ expectations, the supplier needs to measure, through marketing research, how he and his competitors stack up against the expectations. Customers are usually aware of several suppliers of particular products and services that they need. They choose to deal with one or a few of these suppliers. Markets reach maturity and stagnate unless new markets are found. How can a product be made more attractive for a particular market sector? A study of what customers in particular sectors of the market need can lead to a change in the product design, specification or formulation to better suit a particular type of customer. Formulation and implementation of market strategies. Information on the nature and structure of markets is necessary in order to formulate marketing strategies. Markets are defined by their size as determined by the demand for products and services. Gross domestic product (GDP), market sectors, population, financial structures, growth, market sectors etc.