Hellenic Radio
Health in Johannesburg

Our programmes include news, health issues, factual programmes, financial/economic updates, sports, dedication shows with music from the old traditional favourites to the latest and most modern music.

Radio programming today is not directed to a wide audience but to specific segments and radio industry leaders are conscientiously aiming for a smaller and more specialised niche market. Our programmes include news, sports, financial/economic updates, factual programmes, health issues, dedication shows with music from the old traditional favourites to the latest and most modern music. Bearing this in mind it makes sense for an advertiser to target a specific consumer because reaching that consumer becomes more valuable than trying to reach every potential buyer. We are the most targeted, flexible, cost-effective, image-building medium available today. Today’s advertisers should be sensitive to ethnic-oriented cultures and realize that the standard and general media advertising patterns, may not always be the most effective in reaching an ethnic community. In conclusion, when different cultures are addressed in the language of their roots, an emotional chord is struck and a positive bond is created which can serve as a major tool. The reduction in listener ship had a huge effect on the income earning ability of the station and thus became mainly reliant on advertising income, versus the ability to collect membership fees from its members. In 2001, the station underwent a huge transformation where the memorandum and articles of association were amended in consultation with ICASA to accommodate new checks and balances and to ensure that the community radio station operated in the bounds of good governance and in terms of the broadcasting regulations. Whilst the station’s ability to raise a large membership in the corporate structure is hindered, listener ship has continued to grow and the support of the station within the Hellenic community is now solid. The future is dedicated towards improving the current formulae and sustaining the communication needs of our community. The youth is being encouraged to become involved at all levels of organization and activities. Hellenic Radio is dedicated to the improvement of relations and the wellbeing of South Africa’s Hellenes. The renewal of the license is a vital and necessary requirement for our community.