Info Architect
Data Management in Johannesburg

Effective Intelligence is a leading developer of proven analytical data intelligence solutions that extract maximum value from customer and business data to help you solve your marketing, fraud, risk and enterprise data management problems.

At EI, we have experience in nearly every vertical and have worked with 65% of companies on the JSE. Customer Information is the common thread that ties all our data, analytics and technology services together. As managers of the largest customer database in Southern Africa, we’re able to build single customer views and actionable audience segmentations that inspire smarter, better targeted, highly effective customer communication. At EI, we don’t sell you packaged solutions, we sell results. Build deeper, more profitable relationships with customers and improve strategic decision making with insights generated from customer data. Clients who have traditionally used the Home Affairs database have found that matching to Effective Intelligence is a more effective method as the source dates are far more recent, which otherwise would be captured many months after the person has deceased. Recent studies have proved a reduction in fraud for those companies using EI solutions, by using multiple verification sources.