Inperspective Research Consultancy
Business Advertising in Johannesburg

We are Shopper Marketing experts who translate insights into Shopper Marketing strategies and deliver platforms for sustainable growth.
We provide evidence based insights through research, into consumer, shopper and customer behaviour.
We put shoppers at the heart of what we do.

Our tools include the use of qualitative and quantitative techniques, from BIG DATA to generating insights from shopper psychology. We specialise in emerging markets across both top-end retail and the traditional trade. We know what questions to ask, how to ask them and then understand this in the context of their behaviour to reveal the truth about shoppers. Our expertise lies not only in identifying the insight but transforming this into a strategy that will change shopper behaviour. We facilitate workshops to ensure that the activation achieves the strategic and commercial objectives. We have training programmes to help build Shopper Marketing capability within your organisation. Many great strategies fall short because they are poorly executed in-store. We have the knowledge and expertise to help you execute effectively. We have innovative tools designed to measure the effectiveness of your in-store activity and what is driving or inhibiting performance. We are Shopper Marketing experts who use insight into your shoppers to build Shopper Marketing strategies that will give you a competitive advantage, deliver sustainable growth and improve your ROI. Our strategies are developed from an integrated understanding of the Trade, Shoppers across different Categories, and Brand Consumers. We are the leading shopper marketing insights agency in South Africa. Our evidence based insights are derived through research into consumer, shopper and customer behaviour. The right combination of science and art is used to develop profitable shopper marketing strategies. Shopper insights help our clients achieve their commercial objectives and improve their ROI. Our knowledge and experience combine to identify the insights that will give you a competitive advantage. These insights are used to build differentiated shopper marketing strategies that deliver quick wins and long term sustainable growth.