InfoisInfo South Africa

Lee Cooper
Fashion in Johannesburg

www.leecooper.com
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Remember you found this company at Infoisinfo +27 11 024 047?

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44 - 48 Fountain Road 2nd Floor Adonis Center. Fordsburg. Johannesburg. Gauteng.
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What you should know about Lee Cooper

Fashion Design in Johannesburg, Jeans in Johannesburg, Home Design in Johannesburg, Clothing in Johannesburg

Jeans: Lee Cooper Jeans Website, Designer Beatles Collections. 1908-2008: 100 Years and just getting started. Home of Red Diamond Original Jeans.

From its early beginnings in workwear, to dressing the mods and rockers, Lee Cooper has always played an important role in outfitting British subcultures. From the streets they walk, to the art they create, the music they hear, this season plays on the audaciousness of British youth culture. Founded in London’s East End in 1908, Lee Cooper has a rich history spanning over a century, establishing its iconic status as the Original British Denim brand. The Lee Cooper journey began in 1908 as Europe’s first, authentic denim brand. Born in the East End of London, Morris Cooper established a workwear production company called The Morris Cooper Factory. With the arrival of the First World War the company converted its production to military uniforms for the British troops. And, at the start of World War II, the company was asked to make battle uniforms and denim fatigues for the British armed forces. Within two years, Lee Cooper was at the forefront of bringing denim jeans to the UK market. Throughout its history the brand has worked with legendary artists including the Rolling Stones, UB40, Serge Gainsbourg and Rod Stewart. During the 1950s the brand also appeared in print advertising for the first time. Hipster jeans were high trend and saw Lee Cooper work with Serge Gainsbourg and Jane Birkin who were constantly seen donning a pair of Lee Cooper jeans. In the 1980s, a sponsorship with The Rolling Stones took the Lee Cooper brand across the world, establishing Lee Cooper as the go-to brand for rock stars and music fans. The long standing Lee Cooper logo was refreshed to the one that we recognise today. During this time, Lee Cooper released a clothing range inspired by The Beatles. With a rich history as the original British denim brand and a century worth of expertise, Lee Cooper celebrated by supplying denim jackets and suits for over 1,200 members of the British Olympic and para-Olympic team for the opening ceremony of the 2008 Beijing Olympics.
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