Markanal
Web Designing in Johannesburg

Since the early 1990s, Markanal has provided a data capture service using optical scanning technology. It is excellent for capturing the data of large research projects. This service greatly reduces the cost of data capture, improves project turn-around time and results in databases that are as close to 100% data capture error free as is possible. To date, Markanal has scanned about 4 million questionnaire pages!.

Markanal is a computer bureau specialising in the processing of marketing and market research data. Having provided this service for over 38 years, Markanal has come to be regarded as synonymous with excellence and integrity, from questionnaire design through data capture and cleaning to production of customised reports and graphs. We have kept abreast of technological developments in the industry for the benefit of our clients. Our data scanning service employs leading edge technology which provides clients with cost-effective data capture and fast project turn-around. Our areas of expertise include: Questionnaire design for professional and functional survey forms. Automatic data capture using Optical Mark Reading technology for fast and efficient forms processing. Production of Cross Tabulations and specialist reports to client specifications. Graphic representation of survey results, provided in a form that can be directly included into client reports and presentations. Specialist processing of Human Resource (HR) research data (employee surveys). Since the early 1990s, Markanal has provided a data capture service using optical scanning technology. It is excellent for capturing the data of large research projects. We offer the option of the same questionnaire produced as the traditional paper-based questionnaire as well as online via our secure web portal.