Praekelt Foundation
Internet Marketing in Johannesburg

Praekelt Foundation is an incubator for mobile technology which improves the health and well-being of people living in poverty.

We use open source technologies to deliver essential information and vital services to more than 100 million people in over 54 countries. Partnering with governments, NGOs and social enterprises, we provide our users with information, inspiration, and access to improve their health and wellbeing. Quality maths education is critical to the future success of any country. In resource-poor environments, mobile technology presents us with an opportunity to make sure people have access to the education they deserve. A desperate shortage of quality educators in South Africa prevents many students from fulfilling their potential. Dig-it is available on mobile phones and does not require a high-end handset, allowing students from different backgrounds to learn and compete on a single platform, no matter where they are in South Africa. Dig-it is a gamified mobile maths challenge platform for High School learners. Learners earn points, badges and airtime by solving maths challenges with an emphasis on content from all sections of the syllabus. 40% of learners using dig-it showed improvements in the percentage of correct answers. There was an average improvement of 10% across the board. The key factor leading to success on the platform is consistency over time.