Telmar
Information Services in Johannesburg

Telmar is the world-leading supplier of computer based advertising media information services, providing customized media and marketing research systems. Telmar was the first independent supplier of computerized media information services for the advertising industry. Telmar clients include many of the world's leading advertising agencies, publishers, broadcasters and advertisers. Over the past three decades Telmar has been responsible for many of the media industries' most significant developments.

Telmar provides strategic targeting and media planning solutions to advertisers, agencies, media companies, and data suppliers. Data sets can be either syndicated data to which rightful access has been granted by the data supplier, or customers’ own proprietary data. API web services are available for access to Telmar analytic engines to support customer custom needs. The system identifies the best audience segments and how to reach them across all platforms, i.e., traditional and digital. Causality Analytics removes random behavior from traditional Correlation Analytics to produce Intrinsic Casual Probabilities. We support access to over 8,000 databases worldwide from leading research data providers, including clients’ own proprietary data. Simplify data with easy-to-use integration and visualization tools. Our state-of-the-art tools help uncover hidden insights through mining and segregating thousands of variables to find new recommended audiences, faster than ever before. Our comprehensive planning and targeting software can help uncover more insights faster and integrates every step of the media planning process. Analytics made easier with advanced cluster, correspondence & factor analysis tools. One-stop shop for cross-media communications planning for each media component. The detail you need in multi-market, outdoor media analysis for agencies and media owners. This whitepaper describes the concept behind Telmar's Time Spent R&F Methodology & the shift in perspective that led to this groundbreaking approach.