The Annual
Marketing Services in Johannesburg
www.theannual.co.za
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011 803 204?
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3rd Avenue. Sunningdale Park. Johannesburg. Gauteng. 2128Are you the owner or manager of this company?
What you should know about The Annual
You don’t need to be a detective to see that the theme of the fifth edition of The Annual is about sustainability and how all aspects of green are increasingly influencing commercial communication.
So given that advertising and marketing are seen not only as trendsetters but key drivers in influencing behaviour, we believe the industry not only has an obligation in this regard but a responsibility to be a key change agent.
Our book is launched at the same time as world leaders gather in Durban to interrogate the complexities and challenges of climate change and, even before the event began, the phrase ‘lip service’ was being bandied about.
It’s not only salutary but also frightening when we see that most urban South Africans (or in other words, those to whom advertising is aimed) are in complete denial about the effects of climate change.
So given that advertising and marketing are seen not only as trendsetters but key drivers in influencing behaviour, we believe the industry not only has an obligation in this regard but a responsibility to be a key change agent.
Our book is launched at the same time as world leaders gather in Durban to interrogate the complexities and challenges of climate change and, even before the event began, the phrase ‘lip service’ was being bandied about.
It’s not only salutary but also frightening when we see that most urban South Africans (or in other words, those to whom advertising is aimed) are in complete denial about the effects of climate change.
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