The Cooler
Product Design in Johannesburg

The Cooler is more than a recording studio. We offer music and video production, design, social networking expertise and industry experience. It is a one-stop shop where everyone from independent artists to major record companies can get everything they need to promote their products.

The Cooler is a recording studio and music production company based in Northcliff, Johannesburg. Owned and run by experienced musician, music producer, and sound engineer Rob Luc e, The Cooler is the place for music production, radio adverts, sound design, voice-over recording, mixing and mastering. For those of you looking for a quicker solution to your music needs, we have original production musi c available in our music library. Cooler Productions is an independent record label fathered by The Cooler recording studio. and have impressed some of South Africa’s most discerning ears. Mastering is the crucial, final step in the music production process. It can fix imbalances in your mixes, raise the overall volume of your tracks and should leave your songs sounding polished and professional. But mastering isn’t just about finalizing the sound of your music. When mastering a full album, one establishes the running order of their songs and the spaces between them. Perhaps this is old-fashioned, but considering the timing of your album can make a big difference to it’s flow and add impact to each track when listened to in order. A proper master that you would use to replicate CDs contains more than just your songs in a specific order. It is created using special software that can encode additional information on it like the names of your tracks and ISRC (International Standard Recording Code) numbers that can identify your music anywhere in the world. South African artists should get their unique ISRC from RISA and bring it to their mastering session. Even if you don’t go the CD route, you should still assign ISRC numbers to all of your songs. Songs played in their simplest form captured by one mic. Using one mic eliminates the phase issues that can crop up when using separate mics on the vocals and the guitar. Bruce Mann was recently in the studio recording his Songsmiths audition. The Cooler recording studio specializes in Audio, Music and video production. Enjoy the journey into the brain of a paranoid Joburger. We in the South African music industry have been waiting a long time for this. Let’s hope it’s a great success and continues beyond the trial period as it should be a big boost for South African musicians, South African culture and the economy. In fact, we love a road trip (or an air trip, train journey, ocean cruise, etc.). Every Tuesday for two years, we rumbled from Johannesburg to the Rhapsody’s in Menlyn, Pretoria to play our 3 sets. If you want to your music to sound world class, you should have it mixed by a professional mixing engineer. He or she can bring a lot to your song both musically and sonically. Sonically because they have trained ears, lots of experience and good plug-ins. Video post production is where the final product is crafted through colour correction, editing and the application of visual effects.