Tradeway Promotions
Events Organisers in Johannesburg

Consumer Promotions and Field Marketing including sampling, field research, event staffing, road shows, pamphlet distribution, demonstrations,  lead generation and in store auditing.

Established in 2005, Tradeway is one of the leading brand activation and promotions companies in South Africa, leading the way in brand activations, promotions, experiential events and field marketing. Our services are offered all over the country, including major cities such as Johannesburg, Pretoria, Durban and Cape Town. The Tradeway Academy is a corporate social investment initiative aimed at finding and developing talent and creating jobs. The Academy also covers career planning so that skills are developed in line with a career pathway. Tradeway has unconditional support from its private equity funder and shareholder, Cobalt Capital. It’s about falling in love with your brand and sharing the news with the world by word of mouth and on social media. Tradeway’s progressive reporting tools mean you know exactly how effective your marketing activities are and what your return on investment is. Our Tradeway Academy serves to develop talent and create jobs, helping young brand ambassadors develop and improve their skills and pursue exciting careers in promotions. It ensures a focus on results and returns, and creates connected, impactful and measureable brand experiences. Our online, real-time reporting tools provide measureable responses, valuable return on investment data and eye-opening market insights. Everything our promotions company does is aimed at helping brands connect with their markets and, most importantly, at getting results for our clients. On average we achieve a 25% uplift in sales on brand campaigns. This is driven through brand activations, promotions, experiential events and brand love campaigns, and all aspects of field marketing. We use smart, mobile technology for real-time reporting from the field and to generate instant social media exposure. We will also be using our innovative, online field reporting tools to provide measureable responses, return on investment numbers and other eye-opening market insights. Tradeway’s experiential marketing events and brand love campaigns are focused on building long-term loyalty by providing unforgettable, feel-good experiences. Tradeway conducts various field marketing activities, providing market insights and tangible support for your brand in the field so that your marketing efforts reach new levels of effectiveness. Services include market research, mystery shopping, lead generation, incentive launches, staff training, store audits and other merchandising support activities. We help get your brand out into the market and create a persuasive match between brand ambassador and consumer. Tradeway can develop an effective brand engagement strategy from scratch or align with your existing marketing strategy or campaign. You can learn and develop brand ambassador skills at our Tradeway Academy. At the same time you can gain insights on how to build a career in brand activation and experiential marketing. Tradeway’s experiential marketing events and brand love campaigns are focused on building long-term loyalty by providing unforgettable, feel-good experiences where consumers fall in love with your brand and share the news via word of mouth and social media. Whether or not a customer stays loyal to your brand, becomes a brand advocate, or moves to a competitor depends on many things, with customer experience being front and centre.