YELLOWWOOD FUTURE ARCHITECTS
Market Research in Johannesburg

Yellowwood Future Architects are Marketing and Brand Specialists offering research, brand strategy and design solutions to equip and inspire businesses to build valuable brands.

Since 1997, we’ve helped our clients build better businesses. In doing so, we’ve also created a better business for ourselves. Today, we are South Africa’s leading Marketing Strategy Consultancy with clients that reach across Africa and the globe. In 2005 we merged with Future Architects, founded by Kay Nash, to become South Africa's first independent marketing. Over the years, we’ve deepened our specialist capabilities and grown our footprint, to evolve into a company that bridges the traditional divide between business and brand. It is this unique perspective that allows us to solve challenges with a disciplined, rigorous but pragmatic process, balanced with creative and disruptive thinking. Create a single, consistent fact base to uncover untapped opportunities, then contrast and compare markets. We gathered multiple reputable sources of information, data and indices from over 600 sources to develop a bespoke index to assess the relative opportunities across all countries. We then developed a bespoke method to quantify the customer value pools across all segments (retail, commercial and corporate and investment banking) and supported this with rich-pen portraits of retail customer segments. We concluded the project in a collaborative working session with our client to identify opportunities at a country level, with key themes for roll-out across the continent. We achieved a consistent view across nine countries that combined an analysis of country themes, customer value pools, market opportunities for growth and segment typologies. A robust base was established from which the business could build market development plans. We believe insightful marketing has the power to influence business and human behaviour for the better. Originality We’re driven by the knowledge that every person, challenge and solution is unique. Humanity We have genuine compassion and understanding of people & their contexts. Develop and operationalise a multi-market focused segmentation model with relevance across 17 regions for a global telecommunication company. Define a market entry strategy across 48 markets for a global alcoholic beverage company to build a business with speed and scale in the mainstream African market. Develop a unified corporate brand identity, purpose, culture and company values for a paint-manufacturing business. We were also tasked with clarifying the roles of the business units and product brands, so that they work cohesively given the businesses structural and leadership changes. Yellowwood has the ability to take complexities and distil them into well thought out, thorough solutions.